the challenger sale: taking control of the customer conversation number of pages

Rather than agreeing to the customer's every demand, they sales representatives should be more assertive and take control of the sale perfectly. Instead of providing the customer with useless facts and features about the company and the product, reps should approach the customer with clever tricks to save money or make money. Building a relationship with the customer is an old and obsolete method according to the authors.

The book provides the readers with a fresh insight and a broader outlook into the competitive world of sales.

The book is based on an elaborate study of thousands of sales representatives across varied industries and countries. To understand what the top-performing sales reps do to make sales, the authors investigated the skills, knowledge and behavior that matter most for high performances. The book explores the secret behind excelling in sales. The Challenger Sale: How to Take Control of the Customer Conversation is a comprehensive guide for sales representatives and for anyone looking out for a flourishing career in sales.

The challenger sale: taking control of the customer conversation number of pages